College Swimming Needs To Change

Kyle Sockwell

College Swimming is in a really dynamic and important spot right now. Technology and the ease with which we are able to distribute content to fans in both live form and non-live form is offering non-revenue sports a massive opportunity to close the gap in production between non-revenue and revenue. To do that, however, we need to change. We need to be open to change and we need to be aggressive about making a change. What ONE CHANGE do you think we could make to College Swimming to immediately…